Contenu digital
LE BRIEF • Le guide de voyage de la compagnie aérienne développe ses destinations.
LA RÉALISATION • Selon une charte très stricte (ton, mise en forme, wording), rédaction de plusieurs destinations (Naples, Dallas, Le Cap, Catane, Rome, Istanbul…) comprenant entre 20 et 40 adresses et bons plans (restaurants, hôtels, activités sportives, etc.).
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